Thursday, February 21, 2013
PICTIONARY INDIA (ABBY SHORTLIST)
The idea of using traditional Indian art forms like madhubani, kalamkari, etc. to represent Indian words, may not have won me an ABBY, but it did provide me the opportunity to work with some really talented artists haunting the Kalaghoda.
KOBJI DUBIYE KHAO
A campaign for mustard oil, which I'd love to do for the Kolkata audience.
The phrase is colloquial and (kobji literally means wrist, dubiye is dipped/sunk and khao is eat) often used to connote great tasty food.
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